Guardforce’s Head of Marketing Amanda Chang was featured in an interview HKIM Marketers to Marketers, an online talk show of the Hong Kong Institute of Marketing (HKIM). The interview was aired in the 5th episode of the first series.
In the interview, Amanda talked about Guardforce’s innovation journey, advancing from traditional security services such as cash logistics and man guards to applying cutting-edge technology to create new services such as anti-wandering, mobile safe, smart safe, smart bin, smart hygiene and the recently launched Fever-Guard and VirusGuard robots. These solutions served to revolutionise the security industry. She also discussed how the brand overcame challenges in the course of transformation.
She said that Guardforce endeavours to enhance its brand value through strengthening security for the community, and optimising user experience and efficiency.